"“The best marketing strategy ever: CARE.”

— Gary Vaynerchuk

SWOT Analysis

Do you know your company's strengths, weakness, opportunities or threats? If not, you need to. Our SWOT analysis will help you:

  • Build a strategic marketing plan to meet your goals
  • Improve your ability to differentiate in a crowded marketplace
  • Accelerate your product development and launch plans
  • Keep your business relevant and growing on the right track
Marketing positioning

Segmentation Strategies

Knowing your target market is absolutely critical, and with our help, we can create a marketing segmentation strategy that:
  • Divides your target market into key categories
  • Creates more focused marketing campaigns
  • Increases brand loyalty and recognition
  • Drives ultimately higher profits

Buying Personas

A well-crafted buyer persona (e.g., customer persona, audience persona, or marketing persona) allows you to:
  • Personalize your marketing and humanize segments based on personality types
  • Craft the right message, for the right consumers, in the right place, at the right time
  • Create a personalization strategy that is 1:1... not 1:many

Porters' 5 Forces

Porter's Five Forces Analysis is an important tool for understanding the forces that shape competition within an industry, such as:

  1. Threat of new entrants
  2. Bargaining power of suppliers
  3. Bargaining power of buyers
  4. Threat of substitutes
  5. Rivalry among existing competitors

With your new, iterative model, we will be able to formulate strategies and optimize as needed, while simultaneously keeping track of any regulatory or legal trend that may effect your business.

Company/Product Positioning

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding your company, but it FIRST requires:

  1. Developing Value Proposition Statements
  2. Building your positioning on benefits... not attributes 
  3. Creating a sustainable differentiation strategy
  4. Listening to the voice of your customer

We can help you create DILO Scripts (Day In The Life Of) of your customers, set up focus groups, and develop other necessary steps to create the perfect company or brand positing.

The Four P's

The marketing mix is a crucial tool to help understand what the product or service can offer, and how to plan for a successful product offering. Unfortunately, most people leave out one of the 4Ps when planning:

  • Price
  • Product
  • Promotion
  • Place

We can help you understand how each one fits into the puzzle so that you can achieve a successful product launch or rebrand.

Professional Services

Marketing & Go-To-Market Strategy

Going to market with a refreshed brand or an entirely new brand, needs the same level of strategic planning. From SWOT and Critical Success Factor Strategies, to Porters' 5 Forces Model, we can be your strategic partner.

Logo, Web Design & Brand Identity

Creating a corporate identity is not just designing a logo. It is making sure that the logo, website and brand elements extend to all customer touchpoints and sales distribution channels. Take your corporate identity to the next level today!

Video Editing & Production

In today's world, Video editing alone is not enough. One must be a PREDITOR..., and manage all aspects; from script, props, and story boards through to shooting, editing and mastering. Let us help you create the perfect story!

Copywriting & Scriptwriting

Video ad spending hit $5.4 billion in 2016, and 90% of users say that video helps them make a decision in buying a product. Video ads increase purchase intent by 97%, and brand association by 139%. That's why you need a fantastic team of writers for your content.

PR, Social & Media Strategy

Creating an effective PR, Social or Media Strategy begins with understanding that ALL of them are inter-related. Our team of SEO and media experts can turn your social sharing and news releases into bottom-line company revenue.

Marketing Strategy Case Studies


A brand new, bulletproof safety device needed everything - a new logo, ecommerce website, social media platforms, trifolds, event posters...

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Aris Global

A life-sciences company with a software and services offering, needed to combine and merge its capabilities into one global brand.

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Healthy Place

A direct selling, essential oils and nutritional supplements company needed a new look - for its main company and all its subsidiaries.

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black and white madison ave sign

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