Lex Products Corp Rebrand
I worked directly with the CEO, Bob Luther, to design a new logo with 3 phase power in it, and a tagline, "We Deliver the Power."
I also helped Led define 3 vertical markets: Entertainment, Industrial and the Military.
We also segmented each product line, into the following categories:
PowerHOUSE™ Portable Distribution Boxes
PowerFLEX™ Cable Assemblies
PowerGATE™ Power Switches and Input Panels
PowerPARTS™ Wiring Devices
LuxCommander® Portable Work Lights
PowerRAMP® Cable Protectors
Power Control Solutions
Finally, I helped them design and implement a new, robust website, trade show booth, and multiple new product launch materials.
All of this creative work was done with Adobe Suite, from 2004-2008.
Lex Products Before
Lex Products After
New Press Release for Trade Shows

New Trade Show Booth

New Trading Cards For Each Product

New Brochures and Promo Items

Award-Winning New Products Ads

New Installation Guides
