Lex Products Corp Rebrand
I worked directly with the CEO, Bob Luther, to design a new logo with 3 phase power in it, and a tagline, "We Deliver the Power."
I also helped Led define 3 vertical markets: Entertainment, Industrial and the Military.
We also segmented each product line, into the following categories:
PowerHOUSE™ Portable Distribution Boxes
PowerFLEX™ Cable Assemblies
PowerGATE™ Power Switches and Input Panels
PowerPARTS™ Wiring Devices
LuxCommander® Portable Work Lights
PowerRAMP® Cable Protectors
Power Control Solutions
Finally, I helped them design and implement a new, robust website, trade show booth, and multiple new product launch materials.
All of this creative work was done with Adobe Suite, from 2004-2008.
Lex Products Before
Lex Products After
New Press Release for Trade Shows
![IMG_2324 IMG_2324](https://madisonavemarketingwpb.com/wp-content/uploads/bb-plugin/cache/IMG_2324-300x214-landscape-e3a8fc37568414d092fa9221bed7cb35-5d7c739713aa4.jpg)
New Trade Show Booth
![Trade show booth Trade show booth](https://madisonavemarketingwpb.com/wp-content/uploads/bb-plugin/cache/Trade-show-booth-300x200-landscape-fb61af39b0f4ae886ae73e98accefd81-5d7c74a3201af.jpg)
New Trading Cards For Each Product
![IMG_2283 IMG_2283](https://madisonavemarketingwpb.com/wp-content/uploads/bb-plugin/cache/IMG_2283-300x248-landscape-d96c1fec3bad9adf8a8e76cc5ae88674-5d7c74cd43175.jpg)
New Brochures and Promo Items
![IMG_2288 IMG_2288](https://madisonavemarketingwpb.com/wp-content/uploads/bb-plugin/cache/IMG_2288-landscape-2b522224d88a60f8d6d8992546f299cb-5d7c74e65a956.jpg)
Award-Winning New Products Ads
![IMG_2295 IMG_2295](https://madisonavemarketingwpb.com/wp-content/uploads/bb-plugin/cache/IMG_2295-landscape-84a0e536346e18eb8cf47da34ad79c2b-5d7c751ff2771.jpg)
New Installation Guides
![IMG_2281 IMG_2281](https://madisonavemarketingwpb.com/wp-content/uploads/bb-plugin/cache/IMG_2281-landscape-12f26688ccdf8b29dbf2605185fc8bcf-5d7c753ce07a6.jpg)