At Madison Ave Marketing, I go to the core of your brand’s purpose, to move beyond product features and benefits, and position your brand to build deeper emotional relationships that connect to the heart.

I will help you build a brand that will be come an ICON for life!

Renee James

CEO and Chief Marketing / Creative Officer

I am a highly motivated, passionate visionary, and performance-driven marketing executive with over 25 years of experience in developing and managing omni-channel (digital and traditional) marketing, branding and rebranding campaigns.

Below are my specialties and wheelhouse:

Creating and managing Go-To-Market (GTM) strategies, including managing enterprise branding/re-branding projects, new product launches, product-line extensions, email marketing, social marketing, vertical strategic partnerships, white label options, MVP websites/apps, and more.
Agile Project Marketing Expert with advanced skills in Monday.com, Trello, Asana, Smartsheet and Click Up; utilize Figma and Visio for all project scoping, SOPs, and assignment/milestone mapping.
Managing and leading diverse projects and collaborating cross functionally with web teams, marketing and creative teams, outside agencies, and contractors to deliver projects on time, and on budget.
Certified in HubSpot, Salesforce, Marketo and other bespoke CMR marketing stacks; deep working knowledge of Hootsuite, Sprout Social, Facebook and LinkedIn Ad Manager for social campaign creation and management.
Highly creative graphic designer and video editor, with expertise in Adobe Illustrator, Photoshop, InDesign, Premiere, After Effects, Audience and Animator, as well as Canva, PowerPoint.
Data analysis with Google and Adobe Analytics and other reporting software (Power BI, Tableau, excel, etc.) to develop and share insights for use in segmented, customized lead gen, and re-targeting marketing campaigns.
Skilled in WordPress and other custom CMS systems, and creating omni-channel content.
25+ years of experience managing marketing budgets exceeding $10 Million, with full P&L management and reporting responsibilities to finance and operational executive team(s).
Experienced media planner / buyer, including Paid Search, SEM, OHH, OTT and traditional radio & TV.
Copywriter in AP and Chicago Style; expertise in blog writing, long form and short form copy for landing pages and technical documents.
SEO, SEM and key word optimization for organic and paid search.
Expert at using market and priori research for SWOT analysis, social listening and competitive intelligence gathering.