I recently re-watched one of my favorite movies, with the theme God, Family Football. And it made me realize the last word, could be replaced by anything. Work, Friends, Hobbies…it does not matter. As long as God is FIRST, everything will always fall into place!

Anyone who knows me, knows that God is everything to me. He guides me, every single day! And my hope and prayer for you today, is that He guides you and blesses you above anything you could dare or dream to imagine!

I have spent so many years of my life, trying to be a blessing to ANYONE I have met, or come into contact with. My nickname since a child was Sunshine, and that is what I hope to bring anyone in my life — family, friends, co workers, strangers, anyone whom the good Lord sees fit to cross my path.

He has also gifted me with so many creative talents and a passion for all things marketing. If this sounds like someone you want to meet, or work with, to take your project to the next level, just reach out. I promise, I will respond promptly, even if I can’t personally help, I may know someone who can.

Here is my LinkedIn Profile: https://www.linkedin.com/in/reneelynnejames/

Here is my YouTube page with many of the videos I wrote, filmed, edited and produced https://www.youtube.com/@reneejames6618

and here is my email: [email protected]

Lastly, I wrote a Christian Album in the 90s, and this is STILL one of my favorite songs! If you are struggling with anything, and just need some hope, please listen! I hope it blesses you, as it still blesses me! ON EAGLES WINGS

I would love to hear from you. And just remember, put God First, and everything will always work out! Here is my blessed family below! My beautiful Mom, Brother, Husband, Daughter, Son and “Other Daughter”.

From Investopedia – By Sandra Lim

Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. This personality is a qualitative value-add that a brand gains in addition to its functional benefits.

Understanding Brand Personality

Brand personality is a framework that helps a company or organization shape the way people feel about its product, service, or mission. A company’s brand personality elicits an emotional response in a specific consumer segment, with the intention of inciting positive actions that benefit the firm.

Customers are more likely to purchase a brand if its personality is similar to their own. There are five main types of brand personalities with common traits:

  1. Excitement: carefree, spirited, and youthful
  2. Sincerity: kindness, thoughtfulness, and an orientation toward family values
  3. Ruggedness: rough, tough, outdoorsy, and athletic
  4. Competence: successful, accomplished and influential, highlighted by leadership
  5. Sophistication: elegant, prestigious, and sometimes even pretentious

Dove, for example, chooses sincerity as its brand personality, to attract feminine consumers. Luxury brands, such as Michael Kors and Chanel, aims for sophistication. Their brand personality focuses on an upper-class, glamorous, and trendy lifestyle, which attracts a high-spending consumer base. REI, the outdoor recreation retail store, has a rugged brand personality; they focus on inspiring their audience—who are typically outdoorsy, adventurous people—to be strong and resilient.

Brand Personality Versus Imagery

A company’s brand personality should not be confused with its imagery. A company’s imagery is a series of creative assets that communicate the tangible benefits of its brand. Conversely, a firm’s brand personality directly creates an emotional association in the mind of an ideal consumer group.

It is important for a company to accurately define its brand personality so it resonates with the correct consumer. This is because brand personality results in increased brand equity and defines the brand’s attitude in the marketplace. It is also the key factor of any successful marketing campaign. In order to choose a brand’s personality, companies consider the five personality types and select the one the company wishes to convey.

If, for example, a new outdoor apparel company wants to resonate with consumers, the natural inclination is to create a brand personality that is rugged. However, it is possible that the company’s competitor may have already positioned itself as the rugged outdoor apparel brand. Instead, the new apparel company can position itself uniquely in the mind of the customer by adopting a brand personality of sophistication. This differentiates the brand as an upscale, high-end option to outdoor apparel, which attracts a specific type of consumer.