Brands That Become Icons
‘Iconic’ is a big label. But there’s more to an iconic brand than just the logo. It certainly helps, but you’ll often find that the biggest brands aren’t the ones with the best logs. That aside…what makes a brand iconic? Ask the experts and they’ll tell you that it’s aContinue Reading
Branding 101 By David Aaker
Brand equity refers to the importance of a brand in the customer’s eyes, while brand value is the financial significance the brand carries. Both brand equity and brand value are educated estimates of how much a brand is worth. What’s the Difference Between Brand Equity & Brand Value? Brand equityContinue Reading
What Is A Brand Personality?
From Investopedia – By Sandra Lim Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumerContinue Reading
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