"“The best marketing strategy ever: CARE.”
— Gary Vaynerchuk
SWOT Analysis
Do you know your company's strengths, weakness, opportunities or threats? If not, you need to. Our SWOT analysis will help you:
- Build a strategic marketing plan to meet your goals
- Improve your ability to differentiate in a crowded marketplace
- Accelerate your product development and launch plans
- Keep your business relevant and growing on the right track
Segmentation Strategies
Buying Personas
- Personalize your marketing and humanize segments based on personality types
- Craft the right message, for the right consumers, in the right place, at the right time
- Create a personalization strategy that is 1:1... not 1:many
Porters' 5 Forces
Porter's Five Forces Analysis is an important tool for understanding the forces that shape competition within an industry, such as:
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitutes
- Rivalry among existing competitors
With your new, iterative model, we will be able to formulate strategies and optimize as needed, while simultaneously keeping track of any regulatory or legal trend that may effect your business.
Company/Product Positioning
Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding your company, but it FIRST requires:
- Developing Value Proposition Statements
- Building your positioning on benefits... not attributes
- Creating a sustainable differentiation strategy
- Listening to the voice of your customer
We can help you create DILO Scripts (Day In The Life Of) of your customers, set up focus groups, and develop other necessary steps to create the perfect company or brand positing.
The Four P's
The marketing mix is a crucial tool to help understand what the product or service can offer, and how to plan for a successful product offering. Unfortunately, most people leave out one of the 4Ps when planning:
- Price
- Product
- Promotion
- Place
We can help you understand how each one fits into the puzzle so that you can achieve a successful product launch or rebrand.
Marketing & Go-To-Market Strategy
Going to market with a refreshed brand or an entirely new brand, needs the same level of strategic planning. From SWOT and Critical Success Factor Strategies, to Porters' 5 Forces Model, we can be your strategic partner.
Logo, Web Design & Brand Identity
Creating a corporate identity is not just designing a logo. It is making sure that the logo, website and brand elements extend to all customer touchpoints and sales distribution channels. Take your corporate identity to the next level today!
Video Editing & Production
In today's world, Video editing alone is not enough. One must be a PREDITOR..., and manage all aspects; from script, props, and story boards through to shooting, editing and mastering. Let us help you create the perfect story!
Copywriting & Scriptwriting
Video ad spending hit $5.4 billion in 2016, and 90% of users say that video helps them make a decision in buying a product. Video ads increase purchase intent by 97%, and brand association by 139%. That's why you need a fantastic team of writers for your content.
PR, Social & Media Strategy
Creating an effective PR, Social or Media Strategy begins with understanding that ALL of them are inter-related. Our team of SEO and media experts can turn your social sharing and news releases into bottom-line company revenue.
Marketing Strategy Case Studies
DefendAPack
A brand new, bulletproof safety device needed everything - a new logo, ecommerce website, social media platforms, trifolds, event posters...
Aris Global
A life-sciences company with a software and services offering, needed to combine and merge its capabilities into one global brand.
Healthy Place
A direct selling, essential oils and nutritional supplements company needed a new look - for its main company and all its subsidiaries.
