God, Family, Football
I recently re-watched one of my favorite movies, with the theme God, Family Football. And it made me realize the last word, could be replaced by anything. Work, Friends, Hobbies…it does not matter. As long as God is FIRST, everything will always fall into place!Anyone who knows me, knows thatContinue Reading
Brands That Become Icons
‘Iconic’ is a big label. But there’s more to an iconic brand than just the logo. It certainly helps, but you’ll often find that the biggest brands aren’t the ones with the best logs. That aside…what makes a brand iconic? Ask the experts and they’ll tell you that it’s aContinue Reading
Branding 101 By David Aaker
Brand equity refers to the importance of a brand in the customer’s eyes, while brand value is the financial significance the brand carries. Both brand equity and brand value are educated estimates of how much a brand is worth. What’s the Difference Between Brand Equity & Brand Value? Brand equityContinue Reading
