Branding 101 By David Aaker
Brand equity refers to the importance of a brand in the customer’s eyes, while brand value is the financial significance the brand carries. Both brand equity and brand value are educated estimates of how much a brand is worth. What’s the Difference Between Brand Equity & Brand Value? Brand equityContinue Reading
What Is A Brand Personality?
From Investopedia – By Sandra Lim Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumerContinue Reading
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