Branding 101 By David Aaker

By madisonavemarketing | August 5, 2019 | Comments Off on Branding 101 By David Aaker

Brand equity refers to the importance of a brand in the customer’s eyes, while brand value is the financial significance the brand carries. Both brand equity and brand value are educated estimates of how much a brand is worth. What’s the Difference Between Brand Equity & Brand Value? Brand equityContinue Reading

What Is A Brand Personality?

By madisonavemarketing | July 17, 2019 | Comments Off on What Is A Brand Personality?

From Investopedia – By Sandra Lim Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumerContinue Reading

Great Branding Videos

Marketing Guru David Aaker,
"Brand Relevance"

Aaker's Brand Personality Model:
A Modern Case Study

The Brand Relevance Index:
What Leading Brand Thinkers Really Think