Just like people, Brands have personalities - a set of human characteristics that are attributed to a brand name. A brand with a good personality will always increase brand equity ...and thus, should always be celebrated.
Good Brands Have Great Ideas Behind Them
When brainstorming a new brand, or a re-brand, getting multiple brains involved is paramount. Everyone has an opinion, or a sense of what the brand means to them. The collective experience is the right positioning.
Building An Iconic Brand For Life
They key to building an iconic brand, is making sure you are differentiating it from the masses. The Flatiron Building is a great example of an ICON - it will always stand out among the beautiful buildings in NYC.
Branding 101 - Defining the Brand Personality and Brand DNA
“A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.”
― David Aaker, Aaker on Branding: 20 Principles That Drive Success
Going to market with a refreshed brand or an entirely new brand, needs the same level of strategic planning. From SWOT and Critical Success Factor Strategies, to Porters' 5 Forces Model, we can be your strategic partner.
Creating a corporate identity is not just designing a logo. It is making sure that the logo, website and brand elements extend to all customer touchpoints and sales distribution channels. Take your corporate identity to the next level today!
In today's world, Video editing alone is not enough. One must be a PREDITOR..., and manage all aspects; from script, props, and story boards through to shooting, editing and mastering. Let us help you create the perfect story!
Video ad spending hit $5.4 billion in 2016, and 90% of users say that video helps them make a decision in buying a product. Video ads increase purchase intent by 97%, and brand association by 139%. That's why you need a fantastic team of writers for your content.
Creating an effective PR, Social or Media Strategy begins with understanding that ALL of them are inter-related. Our team of SEO and media experts can turn your social sharing and news releases into bottom-line company revenue.
The Flatiron Building was designed by Chicago's Daniel Burnham as a vertical Renaissance palazzo with Beaux-Arts styling. Unlike New York's early skyscrapers, the Flatiron Building epitomizes brand building at its finest - a classical Greek column, its facade is limestone, with glazed terra-cotta. Despite the intricacies of the building, it was completed in June 1902, after a year of construction.
"Renee was amazing for RXR. In 1993, she built an entire in-house Marketing department, complete with new computers and desktop publishing/graphic software, 4 Color Printers, Cutting, Folding and Binding Machines for us to make our monthly reports/ prospectus and sales and marketing materials. She also redesigned our original logo and had it etched in 15 foot Glass doors for our office.
She was simply outstanding!"
Mark Rosenberg | CEO | Ridgedale Advisors
"Renee worked for me for several years as the Director of Marketing. She was insightful, creative, and highly energetic. Renee was an important factor in establising the Lex Products Brand. Renee lead the team and produced a high quantity of first-class consistent work. When she moved to Florida, I kept her on as one of my lead designers and creative resources to help with a complete brand "re-vise" and new robust content website."
Bob Luther | CEO | Lex Products
"When Renee first joined ArisGlobal, the company portrayed an odd assortment of software and consulting solutions with no real message or indentity. Renee came onboard like a tornado, coming up with the company's new logo, positioning, and global go-to-market strategy. Renee's has a unique combination of strategic vision, project execution and the ability to inspire and train others.
I would recommend her in a heartbeat."
Rob Carron | SVP CIO | Hitachi Capital America
"Renee is a dream to work with! She is as meticulous as it gets when it comes to designing a logo, implementing a new branding strategy or marketing plan, managing projects and seeing a project goal though to a successful end. In the promotional products business, it is best to have a client, such as Renee, who leaves no detail to question.
Any missing piece of the puzzle can cause
an error, but with Renee, it was always perfect!"