Lex Products Corp Rebrand

Lex Products is a leading North American manufacturer of innovative power distribution and lighting solutions for demanding markets. When I first came on board, they had no real tagline or positioning; no vertical market strategy, and very unimaginative sales and marketing materials. Some might even say "boring".

I worked directly with the CEO, Bob Luther, to design a new logo with 3 phase power in it, and a tagline, "We Deliver the Power."

I also helped Led define 3 vertical markets: Entertainment, Industrial and the Military.

We also segmented each product line, into the following categories:
PowerHOUSE™ Portable Distribution Boxes
PowerFLEX™ Cable Assemblies
PowerGATE™ Power Switches and Input Panels
PowerPARTS™ Wiring Devices
LuxCommander® Portable Work Lights
PowerRAMP® Cable Protectors
Power Control Solutions

Finally, I helped them design and implement a new, robust website, trade show booth, and multiple new product launch materials.

All of this creative work was done with Adobe Suite, from 2004-2008.

View Website

Lex Products Before

Lex Products After

New Press Release for Trade Shows

IMG_2324

New Trade Show Booth

Trade show booth

New Trading Cards For Each Product

IMG_2283

New Brochures and Promo Items

IMG_2288

Award-Winning New Products Ads

IMG_2295

New Installation Guides

IMG_2281

"Renee has taken us to the next level for sure."
Jerome Hughes, Founder - Healthy Place Now

"Renee is very high energy and creative. Whatever you want, she can deliver."
Peter Herring, CEO - VP Bus Dev. Construction Cost Recovery (CCR)

"Renee is not just a vendor, she is our partner, and a member of our family."
Joe Saxby, CEO- Healthy Place

"Renee is an expert Marketer. She is intelligent, creative and a joy to work with."
Boris Videlov, Head of Pharmocovigilance - Pfizer

"We are so blessed to have Renee leading us down this new branding journey."
Val McLeod, CEO - Healthy Place Legacy

"I worked for Renee at ArisGlobal, as her lead designer. Her new brand identity changed the direction of our company."
Frank Albanese, Motion Designer - Cartus

Like what you see?

Contact Us Today!